Just so you know, this is not the post I planned to write today. Hat tip to you, Bo!

It has been exactly one year since Bo Muller-Moore — the “Eat More Kale” guy from Vermont — submitted a comprehensive 71-page response to the registration refusal based on “Eat Mor Chikin” issued by

As Chick-fil-A enters the Twin Cities market, it has begun another creative billboard campaign touting the “End of Burgerz — Koming Soon,” with no sign of the “Eat Mor Chikin” campaign, as of yet anyway. Bo Muller-Moore of Vermont — owner of the “Eat More Kale” trademark — probably would prefer that the

As you will recall, we have followed pretty closely Chick-fil-A’s “Eat Mor Chikin” trademark claims against Vermonter Bo Muller-Moore and his “Eat More Kale” trademark:

An allegation of trademark bullying is in the news again, this time Chick-fil-A is the accused Goliath — charged with overreaching in its enforcement efforts relating to intellectual property rights in the very clever and creative EAT MOR CHIKIN a/k/a The Cow Campaign and advertisements:

Perhaps you’re wondering what aspect of the Cow Campaign Chick-fil-A is seeking to protect?

Perhaps you’re also wondering who David is, right?

Turns out “David” answers to “Bo” and he lives in Vermont, where farmers grow a lot of kale.

I’m told that if we were all to eat more kale, we’d all be more healthy.

There is a lot of protectable intellectual property in Chick-fil-A’s very creative and clever Eat Mor Chikin & Cow Campaign, but trademark infringement allegations relating to Robert “Bo” Muller-Moore’s Eat More Kale slogan appear — to me — to be baseless:

            

The Burlington Free Press coverage is here, and Seven Days coverage is here.

Anyone out there willing to take Chick-fil-A’s side on this one?


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