Matt Kucharski, Executive Vice President, PadillaCRT
At PadillaCRT we’ve had numerous clients and prospects – both in the for-profit and not-for-profit world – ask us about the magic that is the ALS Ice Bucket Challenge. More specifically, they want to know how they can make their cause “go viral” in the same manner.
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An allegation of trademark bullying is in the news again, this time Chick-fil-A is the accused Goliath — charged with overreaching in its enforcement efforts relating to intellectual property rights in the very clever and creative EAT MOR CHIKIN a/k/a The Cow Campaign and advertisements:
Perhaps you’re wondering what aspect of the Cow Campaign Chick-fil-A is seeking to protect?
Perhaps you’re also wondering who David is, right?
Turns out “David” answers to “Bo” and he lives in Vermont, where farmers grow a lot of kale.
I’m told that if we were all to eat more kale, we’d all be more healthy.
There is a lot of protectable intellectual property in Chick-fil-A’s very creative and clever Eat Mor Chikin & Cow Campaign, but trademark infringement allegations relating to Robert “Bo” Muller-Moore’s Eat More Kale slogan appear — to me — to be baseless:
The Burlington Free Press coverage is here, and Seven Days coverage is here.
Anyone out there willing to take Chick-fil-A’s side on this one?Continue Reading Eat More Anything?
While I was watching my tragic Vikings lose yet another game this season, my wife and I started talking about the general quality of advertisements that have been filling the channels lately. Although there were some disagreements (as usual) we both could agree on one thing. The following Chevy commercial is pretty much one of the greatest