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Is Ronald McDonald Lovin’ This Fryday?

By Steve Baird® on November 16, 2015
Posted in Articles, Branding, Food, Infringement, Marketing, Non-Traditional Trademarks, Trademarks

FrydayT-ShirtWhen I recently snapped the above image of a t-shirt on display at a large retailer in the Twin Cities, it made me want to ask the same question many survey experts will ask of respondents to determine whether a likelihood of confusion exists in the marketplace: Who put this out?

What percentage of respondents…

Sportscaster Speech Slaughter And The Need For Distinction

By Brent Lorentz on April 15, 2010
Posted in Branding

Now that my blood pressure has returned to near normal levels after my beloved Blue Devils barely eked out the NCAA basketball title (and I do mean barely), now feels like a good time to reflect on the daily bludgeoning the English language receives from sports telecasts.

Seriously, is there any class of professionals…

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