As much as the Internet has given us—Wikipedia, social media, the sad-Keanu meme—it’s also taken from us. Mainly, the chance to do research on the content we’re sending out. Granted, this isn’t the Internet’s fault. It’s ours. Most of us don’t think of passing along someone else’s information as a nonverbal stamp of our
When Social Media Campaigns Backfire: McDonald’s Edition
We all know when a social media campaign backfires. It’s splashed all over our news channels. (Society seems to enjoy trainwrecks.
McDonald’s recently jumped on that train—though probably not totally aware of it. Here’s what happened: McDonald’s used a hashtag (#MeettheFarmers & then #McDStories) to incite followers to tweet their McDonald’s experiences. Among the top
A Lesson in Social Media and Transparency from an Unlikely Source: the UFC
In a few short years, the Ultimate Fighting Championship, or the UFC, has become a sports powerhouse. The league seems to have it all—a booming business, a solid philosophy and a great presence on social media that engages their fans. Why does this matter to you? Because your business can learn a few things
Goodbye, Process of the Past; Hello, Trust and Engagement
by Jodi Petrich, Senior Director at Fast Horse
More brands are turning to social media to engage consumers. Social media are a great tool for launching new products or services, sharing promotional offers, hosting contests or simply connecting with loyal fans.
One big challenge is that the approval process in many companies doesn’t lend
The Unusual Suspects
Social media has become the must-have tool for every marketer and this tool is gaining popularity with every industry. For example, the insurance industry is typically known for more low-key advertising and marketing channels. However, companies like HCC Medical Services, LLC and Blue Cross Blue Shield have jumped on the social media band wagon. HCC Medical Services has
Exponential Growth in the New World of Social Media
This post is not about candy bars or thoughts about whether the cross-section of a candy bar may function as a trademark, for that, see here.
This brief post is about a 100 Grand Super Size thank you to all of our readers, those who submit comments, those who offer suggestions, those who follow
In the Beginning, There was the Internet and Now…
Friendster, the pioneer of social networking, was recently acquired by the Malaysian company MOL Global Pte, which is an affiliate of MOL AccessPortal Berhad, a company that operates and develops payment systems in Asia, for $1.8 billion. I assume at this price the return on investment was pretty nice for the founders of Friendster, but the