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Without GameStop, It’s Just a Hat Trick . . . .

By Steve Baird® on May 9, 2011
Posted in Advertising, Branding, Marketing, Sight, Trademarks

As you may recall, I’ve reported before about the trend toward and popularity of red & white letter branding and visual identities, so I couldn’t resist snapping this photo of a new strip mall in Eden Prairie, Minnesota, over the weekend:

 

Since GameStop wasn’t featured in this strip mall, the line-up of SmashBurger, SportClips, and…

A Red (& White) Letter Day for Branding

By Steve Baird® on April 4, 2011
Posted in Branding

We’ve noticed and commented on a variety of branding techniques and trends over the past couple of years:

  • Less formal brand names;
  • Single letter brands;
  • Non-verbal logos;
  • Verbing of brands;
  • Dan saw lots of blue ovals;
  • Question mark brands;
  • Touchmarks;
  • Emoticon brands and trademarks;
  • Single color brands;
  • Lightning bolt

…

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