Collaborations in Creativity & the Law ®
— Jessica Gutierrez Alm, Attorney
If you watch any amount of T.V. or happened to catch either of the AFC or NFC Championship games last weekend, you’ve probably seen one of the recent cell phone carrier ball commercials.
Initially, Verizon created this commercial, wherein a series of colorful balls rolling down a ramp are used…
–Susan Perera, Attorney
There seems to be few industries with such fiercely combative advertising as wireless phone service providers. Reminiscent of the cell phone map advertisement war in 2009, 4G advertising is certainly on its way to the same level of tension. Sprint, Verizon, T-Mobile, and AT&T have all rolled out 4G advertising in the…
— Karen Brennan, Attorney
There was a very interesting article in the New York Times this weekend worth reading – Best Soup Ever? Suits Over Ads Now Seek Proof.
The article addresses several recent issues raised by companies against competitors over statements or claims being made in advertisements. Specifically, companies are challenging the truth…
The importance of logos in branding has been discussed in detail. Although words are generally thought of as the most dominant portion of a trademark because they are spoken by consumers, the logos themselves convey equally powerful and important messages. Which is why this element in the overall branding strategy should be cleared by trademark counsel prior…