The U.S. Supreme Court doesn’t frequently take on trademark cases, so yesterday’s release of its decision in Hana Financial, Inc. v. Hana Bank should have been pretty exciting (available here). We discussed the case back in June when the Court granted certiorari, in a tone that may have suggested that the case didn’t involve
Supreme Court
Navigating Trademark Oppositions and Cancellation Proceedings at the TTAB
Please join me for a live and informative 90 minute Strafford law webinar a week from tomorrow, on Wednesday August 13, at noon CST.
The topic to be covered is “Navigating Trademark Oppositions and Cancellation Proceedings at the TTAB,” and here is a link for more information.
For the discussion, I’m joined by two very…
The Most Interesting Trademark Issue In The World
We tend to highlight famous people, famous brands, or cutting edge legal developments here at Duets Blog. Our primary concern is to put rumps in the seats and and then inch said rumps towards their respective seat edge.
I apologize in advance for setting the bar for excitement too high, but this post…
Supreme Court Upholds Nike’s Promise to “Break the Wrist, and Walk Away”
Not every day does the United States Supreme Court weigh in on a topic impacting the trademark world, but it did so yesterday in Already, LLC v. Nike, Inc., a case illustrating what can happen when a trademark plaintiff wants to pull the plug and end the lawsuit it started in a walkaway (or…
License With Care

–Dan Kelly, Attorney
The Ninth Circuit Court of Appeals has recently issued a pair of opinions fleshing out a principle in copyright law known as the “first sale doctrine.” The principle traces its roots to the 1908 Supreme Court opinion of Bobbs-Merrill Co. v. Straus. It is currently enshrined in statute and provides in basic part, “the owner of a particular copy or phonorecord . . . or any person authorized by such owner, is entitled, without the authority of the copyright owner, to sell or otherwise dispose of the possession of that copy or phonorecord.” 17 U.S.C. 109(a). The first sale doctrine is well settled in many circumstances, such as with books. When you buy a book, you are free to do whatever you want with the particular copy you purchased. Read it, burn it, lend it, make paper airplanes out of it, and, significantly, resell it–even for more than you paid for it. You own your copies of your books free and clear.
While operation of the first sale doctrine is clear when it comes to traditional books, these recent Ninth Circuit cases establish that the doctrine is still a bit murky when it comes to such relatively longstanding media as software and music. The first sale doctrine does not apply to licensed copies of particular works (as opposed to owned copies), and copies of both software and musical works are often licensed rather than sold. This is important. If a copyright owner has properly licensed copies of its works, it will likely be able to control downstream transactions involving the copies. If it has instead sold copies of its works, it will not be able to control downstream transactions involving the copies.
In Vernor v. Autodesk, the Ninth Circuit held, “a software user is a licensee rather than an owner of a copy where the copyright owner (1) specifies that the user is granted a license; (2) significantly restricts the user’s ability to transfer the software; and (3) imposes notable use restrictions.” Great. Another multi-part balancing test. The first element is easy enough (although already litigated somewhat in Vernor’s companion case, UMG Recordings v. Augusto). The second and third elements seem to be legal employment security provisions; it will take many cases to establish what “significant” transfer restrictions and “notable use restrictions” actually are and are not.
Until these elements of licensing are litigated to death, copyright owners would be well advised to revisit current licensing practices to make sure that licenses will work as intended in the Ninth Circuit under Vernor and UMG Recordings.
In the meantime, some trivia: The “Straus” in Bobbs-Merrill Co. v. Straus referred to Isidor and Nathan Straus. Can you name the still-existing company name under which they were doing business in 1908?Continue Reading License With Care
Best Buy, Resurrected From the Trademark Graveyard?

As a trademark type, something struck me as odd about the Best Buy logo image appearing on the brand new outdoor baseball scoreboard at Target Field, during the Minnesota Twins recent home opener against the Boston Red Sox, so I captured a photograph to discuss it here on DuetsBlog.
What caught my eye was the curious placement of the …
Shopping for a Trademark
Are you shopping for a trademark? Stores spend lots of money branding their names. Accordingly, many register their store names as trademarks. Over Thanksgiving while shopping in Turkey, I saw the store front sign Inci®.

I thought it was unique because you do not often see the ® on a store front sign. For example, you…
