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Home > Articles > Swoosh & Striped Shoes?

Swoosh & Striped Shoes?

By Steve Baird® on March 24, 2014
Posted in Articles, Branding, Famous Marks, Fashion, Marketing, Trademarks

A little over a year ago, I pondered about whether anyone might be confused into believing Nike and Adidas had teamed up, given this shoe display:

After having spent a fair bit of time in various retail shoe stores with two of my boys over the weekend, I’m asking the same questions again, given these shots:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Is Nike just continuing to mess with Adidas? What do you think, should these more recent designs be less concerning to Adidas? And, how much dialogue do you suppose there is on a month to month basis between these two fierce competitors?

Tags: "Swoosh" Logo, Adidas, Adidas Brand, Confusion, Footwear, Likelihood of Confusion, Nike, Swoosh, Three Stripe, Trademark Confusion
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