A little over a year ago, I pondered about whether anyone might be confused into believing Nike and Adidas had teamed up, given this shoe display:
After having spent a fair bit of time in various retail shoe stores with two of my boys over the weekend, I’m asking the same questions again, given
Knowing how Adidas (or should I say, adidas) jealously guards its three stripe design on shoes, and is notorious for protecting against not only three, but two and four stripe buffers as well, my eyes were drawn to this display of Nike Shox sport shoes at our local Finish Line retail store.
The ben of today’s post is not one of the many celebrities having the name, a truncated version of any number of other product and service brands, such as Bengay, Ben & Jerry’s, Ben Franklin, Benihana, or even dear old Uncle Ben. Today we’re talking paint, and this paint brand
—Nancy Friedman, Chief Wordworker at Wordworking and author of Fritinancy
Imagine my surprise—as a name developer, beauty-brand fan, and trademark aficionada—when I saw this sign in my Oakland, California, neighborhood back in March.
It wasn’t the prospect of a new nail spa that piqued my interest; our local commercial strip already has dozens of mani-pedi
Likelihood of confusion? Likelihood of dilution? Blurring? Tarnishment? All to the left?
To closely examine Sears’ most recent trademark infringement and dilution law suit and complaint concerning the DIEHARD brand against the maker of DieHard Spray ("a numbing agent for male genitalia"), check out Sears, Roebuck & Co. v. Rockhard Laboratories, Inc., venued in the
That’s what I called out to this guy at the College World Series in Omaha last week, after "down in front," received no reaction. That’s right, "Sit Down Michigan State," obtained the desired result, but not without a somewhat funny look back.
When he turned around I realized the funny look wasn’t simply a reaction to interrupting his