With the growing popularity of e-sports (multiplayer video-game sports competitions, often played by professional gamers for spectators–also stylized “eSports”), I’ve seen an increasing number of trademark disputes not only between video-game companies, but also between video-game companies and other non-electronics businesses selling physical goods or services. It is interesting to observe the arguments regarding bridging
The Brand With 3 Stripes, Bands, or Stitches?
We’ve written a lot over the years about Adidas’ three-stripe non-verbal, non-traditional trademark. Turns out, Adidas actually owns a federally-registered trademark for the verbal, spelled-out, look-for advertising equivalent too, called: The Brand With The 3 Stripes®.
We haven’t until now probed the meaning of “stripe” though: “A long narrow band or strip,
Stripe Three, Adidas Called a Trademark Bully
Trademark bullying allegations are in the news again.
Not only is Forever 21 calling Adidas a trademark bully for asserting rights in the three stripe design mark, it is asking a federal court to say it has not done anything wrong and award it fees:
“Tired of operating with a cloud over its head
Swoosh & Striped Shoes?
A little over a year ago, I pondered about whether anyone might be confused into believing Nike and Adidas had teamed up, given this shoe display:
After having spent a fair bit of time in various retail shoe stores with two of my boys over the weekend, I’m asking the same questions again, given
Louboutin Red-Sole & Surrounding Contrast: An Implied Trademark Limitation
The Louboutin lacquered red sole trademark is the subject of great debate in the trademark world, fashion industry, popular news media, and among law school academics and friends of the court.
I’m just not seeing it. I really don’t see a viable trademark claim here for Louboutin. Not for the reasons
Counting By Numbers, or Stripes? A Likelihood of Confusion Tale.
When it comes to scope of rights and trademark enforcement, as a trademark type, it’s hard not to admire Adidas’ success in preventing the use of two, three, and four stripes, when its long-standing federally-registered design mark consists of three stripes.
At least in the U.S., Adidas appears to have gained