First things first: Happy 4th of July, Dear Readers!

4thJulyFlagThat was a pretty honest, simple, genuine, transparent, straightforward, to the point, not belaboring at all, under any circumstances, my most sincere wishes to our dear readers, agree?

Now contrast the original well wishes with the elaborate description of them, the latter being anything but short

A picture is said to say a thousand words, and ironically that is almost literally and exactly true when it comes to Apple’s focus on non-verbal icon branding.

A week before the 4th of July, Apple filed these three non-verbal trademark applications:

A
B

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