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Tag Archives: As Seen On TV

Let’s Play “Truth or Consequences”: The New FTC Guides for Endorsements & Testimonials Bring Truth a Little Bit Closer

Posted in Guest Bloggers

We all would agree that “As Seen on TV” is one of the great brands of all time. The brilliant marketeers behind it recognized the extraordinary power of television – people believe as true what they see on TV. Why that is I’m sure has been the subject of enumerable studies; after all it defines who… Continue Reading