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Tag Archives: Chief Wahoo

Retiring the Fighting Sioux Nickname and Imagery

Posted in Branding, Goodwill, Law Suits, Marketing, SoapBox, Trademarks

Last week, the North Dakota Supreme Court issued an opinion in a suit relating to the University of North Dakota’s use of the name FIGHTING SIOUX and related imagery.  This opinion was the latest installment in a long-running matter, the history of which I will not get into in detail–the opinion recites most of the relevant facts. … Continue Reading

“Chief Wahoo” Re-Branding Underway? A Painful Lesson on Saving Face

Posted in Advertising, Branding, First Amendment, Marketing, Trademarks

     A picture can say a thousand words; so does a face. The same is probably true of non-verbal logos, including the several federally-registered "Chief Wahoo" logos, shown above (all apparently still in use by the "Cleveland Indians" professional baseball team, according to their latest trademark filings). So, what do they say to you? My take? I can… Continue Reading