Do you suppose Dial has any regrets in letting the clock logo go?
Apparently the lapsing of the Dial clock logo registrations was noticed by others too:
Tesco Stores Colgate-Palmolive Colgate-Palmolive
St. Ives Tesco Stores Universal Beauty
Honestly, and to my point about the potential for "lingering goodwill," the Zest Ocean Energy body wash container actually was the inspiration for my post today. I recently noticed the clock design on the Zest container and it struck me as odd because I knew Zest to be a Procter & Gamble brand, yet I associated the clock design with Dial, a company I didn’t think had been acquired by P&G. As it turns out, Dial is now owned by Henkel, not P&G.
Finally, you may have noticed my careful use of the word "clock" to characterize the various logos above. Would it be just as fair to refer to them as "dial" logos? After all, the first listed dictionary definition for "dial" is "a plate, disk, face, or other surface containing markings or figures upon which the time of day is indicated by hands, pointers, or shadows, as of a clock or sundial." If so, that brings to mind the doctrine of picture-word equivalency in determining likelihood of confusion. What might that say about Henkel’s chances of establishing likelihood of confusion based on its retained rights in the DIAL word mark as compared to the various "dial" logos used by others on similar or competitive products?