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Home > Branding > A Famous Trademark That Casts a Very Long Shadow

A Famous Trademark That Casts a Very Long Shadow

By Steve Baird® on July 21, 2010
Posted in Branding, Famous Marks, Law Suits, Marketing, Trademarks

This is the epitome of a famous non-verbal logo and trademark that truly can stand alone (we have discussed others too):

Hat tip to John Welch over at the TTABlog who did a very nice write up on this interesting decision: Apple, Inc. v. Echospin, LLC.

Basically, the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office (USPTO) found likelihood of confusion and granted Apple’s trademark opposition to another’s pro se attempted registration of this logo, in connection with "legally identical goods and services":

As the TTAB reminds, a famous trademark does "cast a long shadow, which competitors must avoid." Apparently, a very long shadow, indeed.

What do you think, do you agree with the finding of likelihood of confusion, as between these two non-verbal logos?

Tags: Apple, Apple Computer, Famous Trademark, Likelihood of Confusion, Logo, Logos Without Names, Logos Without Words, Non-Verbal Logo, Non-Verbal Logos, Stand Alone, Trademark Office, Trademark Opposition, Trademark Trial and Appeal Board, TTAB, TTABlog, USPTO
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