That color scheme and the large, prominent non-verbal chili pepper left me wondering whether there is some sort of corporate connection with the Chili’s
My daughter captured this striking photo on a recent trip to Times Square in New York City:
Here is my less-artsy close-up of the same advertising, to focus in on the Snapchat logo, complete with its rounded-corner square border and dot matrix surrounding the ghost shape:
What do you think, should we add the ghost…
Judging from the supersize nature and precise placement of the ® federal registration symbol next to the ladder logo shown above, you’d think that City National…
The well-known, if not famous, Harley-Davidson logo is on the left below, but what is on the right?
Might Harley-Davidson also be in the business of renting storage garage units for motorcycles among other outdoor toys? I doubt it.
It looks like Harley-Davidson is involved in the rental of motorcycles, but that’s all…
There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the right above.
To assist in curbing the knock-off problem depicted above, Austrian-based Red Bull is on the move with its recent attempt to register — as a non-traditional trademark in the U.S. — the following design in connection with energy drinks, soft drinks, and sports drinks:
Here is the description of the mark approved by the USPTO…
Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?
In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?
My answer below the jump.