A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:
So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?
Admittedly, I was skeptical about Starbucks’ move to extract the siren from the prior logo and the attempt to stand alone with the likes of the Swoosh, Golden Arches, and Shell, as a non-verbal logo — needing no further explanation to sell coffee and other things — but I’m happy to say (two years later) I’m fully on board now!
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