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Home > Advertising > So, I Stand (Happily) Corrected . . . Starbucks

So, I Stand (Happily) Corrected . . . Starbucks

By Steve Baird® on March 28, 2013
Posted in Advertising, Branding, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Trademarks

A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:

So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?

Admittedly, I was skeptical about Starbucks’ move to extract the siren from the prior logo and the attempt to stand alone with the likes of the Swoosh, Golden Arches, and Shell, as a non-verbal logo — needing no further explanation to sell coffee and other things — but I’m happy to say (two years later) I’m fully on board now!

Tags: Golden Arches, Logos Winonthout Names, Logos Without Words, McDonalds, New Starbucks Logo, Nike, Non-Verbal, Non-Verbal Brands, Non-Verbal Communication, Non-Verbal Logos, Non-Verbal Messages, Shell, Starbucks, Starbucks Siren, Swoosh, Symbol Logo
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