My daughter captured this striking photo on a recent trip to Times Square in New York City:
Here is my less-artsy close-up of the same advertising, to focus in on the Snapchat logo, complete with its rounded-corner square border and dot matrix surrounding the ghost shape:
What do you think, should we add the ghost
A picture is said to say a thousand words, and ironically that is almost literally and exactly true when it comes to Apple’s focus on non-verbal icon branding.
A week before the 4th of July, Apple filed these three non-verbal trademark applications:
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What is the common thread woven through this mash-up of non-verbal trademarks?
Yes, I continue to have yesterday’s post on my mind, they all signify vodka brands.
Which ones do you recognize?
Do you see the
Fame tends to attract attention, and imitation, especially unwanted imitation from, well, even pests. The Google trademark appears to have obtained such a high degree of fame that no third party can include the word “Google” in its mark without having a problem, regardless of what the third party happens to be selling. Ron,
A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:
So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?
Admittedly, I was skeptical about Starbucks’ move to
It is not a secret (recipe or otherwise) that Kentucky Fried Chicken became KFC to more easily (through truncation in branding) communicate an expanded menu and a healthier approach to fast food. We’ve even wondered whether KFC eventually may bow to an image of the Colonel with no words, as a non-verbal
Last week, Jack Ellis of World Trademark Review, did a very interesting piece on something called “invisible branding”: “Trademark-free marketing: should other companies follow Ford?”
In it, Ellis explores Ford Motor Company’s recent decision to utilize no trademark or brand references in Ford’s “Go Further” advertising campaign.
It is interesting timing for Ford to
Not your garden variety trademark for anything, let alone, ammunition:
Anyone able to decipher it, beyond the consumer obviously being happy in the end?
It was recently published for opposition at the USPTO.
Last week, I blogged about a federally-registered emoticon trademark, one that I discovered at 30,000 feet, here. Emoticons as trademarks? Does the idea make you want to roll your eyes like Saturday Night Live’s Kristen Wiig as Aunt Linda? Brace yourself, they appear inclined to stay, for at least a while!
Two weeks ago I couldn’t have told you
Some things you should do, just because you can. For example, when I was sixteen, I jumped out of a plane at 3,000 feet, with a parachute tethered to the plane, of course, landing near a chicken farm, surrounded by barbed wire, somewhere in rural North Carolina. That was an experience I’ll never forget, but I haven’t repeated it, at least