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Home > Branding > The Colonel or The Bell?

The Colonel or The Bell?

By Steve Baird® on September 26, 2011
Posted in Branding

Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?

In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?

My answer below the jump.

I happened to capture this roadside signage the other day in Phoenix, Arizona, a couple of miles from another location having the older dual-brand signage shown above:

So, what attributes do you believe are most important for a brand to be able to go wordless?

Tags: Brand Signals, Kentucky Fried Chicken, KFC, Logos Without Names, Logos Without Words, Non-Verbal, Non-Verbal Brands, Non-Verbal Communication, Non-Verbal Logo, Non-Verbal Logos, Taco Bell, Taco Bell Brand, The Colonel
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