Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?
In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?
My answer below the jump.
I happened to capture this roadside signage the other day in Phoenix, Arizona, a couple of miles from another location having the older dual-brand signage shown above:
So, what attributes do you believe are most important for a brand to be able to go wordless?