Words and pictures are so 2017. This year, it is all about the non-traditional trademarks (i.e., something other than brand names and images). In the past, we’ve covered a variety of these types of trademarks, from colors to product shapes, to sounds and even the touch of a product. Even looking only at college football,… Continue Reading
We’re not talking pizza, we’re talking burgers. Not just any burgers, either, we’re talking In-N-Out burgers. As any California transplant will tell you, no other burger from any other restaurant comes close. In-N-Out has more than just burgers; it also has French fries, shakes, and drinks. They also have a drive-thru if you don’t want… Continue Reading
– Debbie Laskey, MBA In today’s crowded marketplace, how do brands stand out? How do they get as much positive brand awareness and exposure as possible without spending more than their marketing budgets allow? In addition to providing excellent customer service and creating amazing customer experiences, one way is to add co-branding to the marketing… Continue Reading
Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo? In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals? My answer below the jump.
—George Fiddler, Client Relationship Manager, Fast Horse Inc. Last Saturday night I watched the entire 2011 Taco Bell Skills Challenge, an NBA All-Star competition that puts some of the league’s best point guards through an obstacle course of shooting, passing and dribbling. I somehow turned the tube off thinking about trends in modern crisis communication… Continue Reading
This scene from the Minnesota State Fair reveals how the “About a . . . Foot Long Hot Dog” stand is a “State Fair Taste Tradition. . . .” With respect to the name, I have always believed that the “About a . . .” qualifier is lawyer-driven to avoid false advertising lawsuits if a ruler might… Continue Reading