Yesterday, while on the highway heading to a client meeting, I noticed a truck that looked like this: It reminded me of the plentiful ink we’ve spilled over the years about singular iconic non-verbal logos that can truly stand alone. Remember Seth Godin’s generous insights shared, here? Given the dominant display of Amazon’s non-verbal logo shown above (without the Amazon… Continue Reading
Last month William Lozito, over at Name Wire: The Product Naming Blog, reported on Twitter’s new bird logo, and the multitude of don’ts associated with the launch of it. Having so many don’ts seems a bit contrary to Twitter’s prior rather lax or laissez-faire approach to trademark enforcement,… Continue Reading
Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo? In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals? My answer below the jump.
You may recall about a year ago I did a post entitled "Delicious Trademarks: Candy Bar Cross-Section Trademarks?" I was reminded of this a couple of weeks ago when I snapped this photo, capturing what I believe to be the same point of sale display that inspired my original post: A couple of months ago I saw in a convenience store a large Snickers… Continue Reading
More on single color trademarks today. Eighteen months ago, Wolf Appliance obtained a federal trademark registration in connection with "a red knob or knobs" of "domestic gas and electric cooking appliances, namely, ranges, dual-fuel ranges, cooktops, and barbeque grills." Wolf put its registration to the test a couple of weeks ago in a federal trademark infringement… Continue Reading
Can you name the owner of this exclamation mark branding signal? You may be surprised to learn it is federally-registered in the U.S. as a stand-alone non-verbal trademark. You may be even more surprised to learn, it was federally-registered without a showing of secondary meaning or acquired distinctiveness, because it was viewed as an inherently distinctive… Continue Reading