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Home > Trademarks > Sight > Will the Twitter Bird Fly Alone Some Day?

Will the Twitter Bird Fly Alone Some Day?

By Steve Baird® on July 5, 2012
Posted in Branding, Famous Marks, Marketing, Non-Traditional Trademarks, Sight, Social Networking, Trademarks

 

 

 

 

 

 

 

 

Last month William Lozito, over at Name Wire: The Product Naming Blog, reported on Twitter’s new bird logo, and the multitude of don’ts associated with the launch of it.

Having so many don’ts seems a bit contrary to Twitter’s prior rather lax or laissez-faire approach to trademark enforcement, as we discussed a few years back.

Twitter has high hopes for the new bird, Twitter’s creative director is quoted as saying: “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”

I guess time will tell whether the Twitter bird will learn to fly on its own, as other famous non-verbal logos have done, and that we have written about here, including the Golden Arches, the Swoosh, the Shell, the Colonel, and most recently, it now appears, the Siren.

Tags: Golden Arches, Laissez-Faire, Name Wire, New Starbucks Logo, Nike, Non-Verbal, Non-Verbal Brands, Non-Verbal Communication, Non-Verbal Logo, Non-Verbal Logos, Shell, Starbucks, Starbucks Siren, Swoosh, The Colonel, Trademark Enforcement, twitt, Twitter, William Lozito, Wordless Trademark
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