Last month William Lozito, over at Name Wire: The Product Naming Blog, reported on Twitter’s new bird logo, and the multitude of don’ts associated with the launch of it.
Having so many don’ts seems a bit contrary to Twitter’s prior rather lax or laissez-faire approach to trademark enforcement, as we discussed a few years back.
Twitter has high hopes for the new bird, Twitter’s creative director is quoted as saying: “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”
I guess time will tell whether the Twitter bird will learn to fly on its own, as other famous non-verbal logos have done, and that we have written about here, including the Golden Arches, the Swoosh, the Shell, the Colonel, and most recently, it now appears, the Siren.