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Will the Twitter Bird Fly Alone Some Day?

By Steve Baird® on July 5, 2012
Posted in Branding, Famous Marks, Marketing, Non-Traditional Trademarks, Sight, Social Networking, Trademarks

Last month William Lozito, over at Name Wire: The Product Naming Blog, reported on Twitter’s new bird logo, and the multitude of don’ts associated with the launch of it.

Having so many don’ts seems a bit contrary to Twitter’s prior rather lax or laissez-faire approach to…

The Colonel or The Bell?

By Steve Baird® on September 26, 2011
Posted in Branding

Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?

In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?

My answer below the jump.…

Continue Reading The Colonel or The Bell?

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