Last month William Lozito, over at Name Wire: The Product Naming Blog, reported on Twitter’s new bird logo, and the multitude of don’ts associated with the launch of it.
Having so many don’ts seems a bit contrary to Twitter’s prior rather lax or laissez-faire approach to
Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?
In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?
My answer below the jump.Continue Reading The Colonel or The Bell?