New stuff that spreads really fast never ceases to amaze me. Remember the viral music video from Norway earlier this year? The What Does the Fox Say video amassed another 200 million views since my post from six weeks ago!
Over the holidays my kids introduced me to QuizUp, the latest viral sensation offered
The well-known, if not famous, Harley-Davidson logo is on the left below, but what is on the right?
Might Harley-Davidson also be in the business of renting storage garage units for motorcycles among other outdoor toys? I doubt it.
It looks like Harley-Davidson is involved in the rental of motorcycles, but that’s all
A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:
So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?
Admittedly, I was skeptical about Starbucks’ move to
So, last Friday we covered this story: Critics Flush New University of California Logo.
Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time to Move On,” Officials Say.
Putting aside any possible questions about cause and effect, is there a difference between
How about a little levity for your weekend preparations?
There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the right above.
Mashable’s discussion of the online branding outrage is here. Berkeleyside coverage is here. And, News Fix coverage
By now, you must know, I’m a sucker for billboard ads. I really love to notice, study, comment on, and critique them, especially when there is an opportunity for some trademark storytelling.
This one for the Hampton Inn & Suites brand does not disappoint.
It appears that an IP holding company for Hilton, HLT
Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?
In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?
My answer below the jump.
Welcome to another addition of Non-Verbal Logos that truly stand alone (without words). Other additions here and here. The latter was generously republished by David Airey.
So, as we’ve said before, pictures can say a thousand words, but which logo doesn’t belong here:
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My answer below the jump.
This is the epitome of a famous non-verbal logo and trademark that truly can stand alone (we have discussed others too):
Hat tip to John Welch over at the TTABlog who did a very nice write up on this interesting decision: Apple, Inc. v. Echospin, LLC.
Basically, the Trademark Trial and Appeal Board (TTAB) of
Yesterday, we asked about when it might make sense to go brand-less, and whether doing so can be an effective marketing strategy long term.
Today, I’m wondering, what and where would McDonalds be without the Golden Arches? Nike without the Swoosh? Shell Oil without the, well, Shell?
Laura Savard and Mark Gallagher of BlackCoffee stirred up an interesting