A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:
So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?
Admittedly, I was skeptical about Starbucks’ move to
In case you’re wondering, this design is a federally-registered non-verbal trademark.
The owner identified it as a "Miscellaneous Design," without further detail or description (since it predated the more rigorous rules on supplying the Trademark Office with an accurate and detailed description of the mark).
The U.S. Trademark Office assigned to this design mark Design Code 24.15.25 ("other arrows") and in some cases 26.17.09 ("bands, curved; bars, curved; curved lines, bands or bars; lines, curved.").
So, now that you’re armed with all this valuable information, certainly you can answer three simple questions: (1) Who owns it? (2) What is it? and (3) What goods or services are identified and distinguished by this non-verbal design mark?