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Home > Trademarks > Sight > Webinar on Non-Traditional Trademarks, Sound, Color, Shape, Scent & More

Webinar on Non-Traditional Trademarks, Sound, Color, Shape, Scent & More

By Steve Baird® on February 5, 2011
Posted in Non-Traditional Trademarks, Product Configurations, Sight, Smell, Sound, Taste, Touch, Trademarks

I’m happy to share with you that on Tuesday February 8, 2011, I’m speaking about one of my favorite topics, non-traditional trademarks, with my friends Linda McLeod of Finnegan Henderson and Stephen Feingold of Kilpatrick Townsend, in a webinar program put on by Strafford Publications, Inc. The webinar begins at 1:00 PM EST and Noon CST. Registration details here.

The first two people who leave a comment on this post may attend the webinar free of charge!

Here is the outline for the 90 minute program:

  1. Non-traditional marks and challenges faced with each
    1. Sight
    2. Sound
    3. Touch
    4. Single colors
    5. Motion
    6. Hologram
    7. Product packaging
    8. Product configurations
  2. Registration of non-traditional marks
    1. Clearing the mark
    2. Functionality test
    3. Acquired distinctiveness
    4. Inherent distinctiveness
  3. Enforcing non-traditional marks
    1. Policing use of marks
    2. Challenge of subjective character of non-traditional mark
    3. Nominative fair use defense
    4. Substantial evidence of non-functionality and secondary meaning
    5. Litigation strategies

More details can be found here. We hope you are able to join us.

Tags: non-traditional, Non-Verbal Logo, Non-Verbal Logos
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