A little over one year ago, I blogged about Tesla’s Roadster being launched into outer space, asking who owns the right to the “Spaceman” rider’s mark? Today I post a different thought-provoking question about electric car company Rivian: Does Rivian’s use of a Ford F-150 body when testing its electric truck technology in public
Purple-Colored Fabric Tags Attached to Remote Control Found Inherently Distinctive
News flash, last Friday the USPTO approved for publication a non-traditional trademark that I’ve seen in real life before. Let’s just say it is attached to one of our many remote control devices that I’ve had to dig out from under the sofa cushions more than a few times:
Trademark a feeling.
–Aaron Keller, Managing Principal, Capsule
How fast are you getting at typing with your thumbs? My high school typing instructor would be so proud of my advancements. I’d say 60 words a minute if I am humming along with an idea of what to write. Not bad, proud to say I am writing…
Blue 42. Set. Trademark! I mean, Hike!
Can you feel it? All around the country, fields are being groomed, stenciled, and painted. Tonight, the college football season begins with Georgia State taking on Abilene Christian in what could be a preview of one of hundreds of games that most of us don’t really care about. But like so many fans around the…
Touch Trademark Update
‘Tis the Season for billboard ads like this, sorry Nancy.
Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog.
That early blog post noted Diageo’s federally-registered purple bag non-traditional trademark, and that a third party had slipped in at the USPTO to federally register a…
Inspiration for a Non-Traditional Trademark?
What an honor it was to be part of the 2013 Dieline Package Design conference at HOW Design Live, last week in San Francisco, thanks again for the opportunity Andrew!
The Editor’s Choice winner for the 2013 Dieline Package Design Awards is Method’s visually stunning Ocean Plastic Dish and Hand soap container, shown to the…
Apple and Google Set to Litigate Their Patents in the Court of Market Opinion
– Jason Voiovich, Director of Corporate Marketing, Logic PD
Last week, the US Patent and Trademark Office conferred upon Apple the Excalibur of intellectual property: The GUI patent that covers the general operation of today’s smartphone and tablet universe. Officially, it is patent 8,223,134 and you can read all about it here, or in…
The Smell of Fear
—Aaron Keller, Principal at Capsule
During this time of year there are plenty of fright “experiences” where you can drag a loved one into a heart thumping confrontation of fear. These experiences are elaborately designed and those who attend know the rules, like “this one doesn’t allow the characters to touch you.” Apparently…
Touchmarks, Trademarks & Tixels
Augmented Legality writes:
"Soon, technologies that augment our sense of touch may lead to a rush of trademark applications seeking to protect a wide variety of artificial textures."
Brian Wassom goes on to identify an interesting new technology being promoted by Senseg, a Helsinki-based company that apparently knows a lot about tixels (tactile pixels):
Baird on Branding & Trademarks
There aren’t too many things I enjoy more than speaking about the legal implications of branding.
Our friends at BlackCoffee captured a talk I gave to a group of marketing types a while back, on black and white film (thank goodness), and they have graciously posted a 34 minute excerpt, here.
Some of the topics…