- Insuring a Great Super Bowl Trademark Fight
- Fair Use of Super Bowl Trademark?
- Super (Bowl) Sunday, Ads Coming Soon
Advertisers — fearful of NFL legal action — strain and contort to avoid the two words that could make out a nominative fair use of the Super Bowl trademark, opting instead for pairs of other code words like “Super Sunday,” the “Big Game,” “Super Party,” or “Superb Owl” coverage.
Please, would someone just lawyer up, and call it the Super Bowl, while calling the NFL’s bluff?