–James Mahoney, Razor’s Edge Communications
Every now and then, lightning strikes where a creative team sees a terrific, fast-turn opportunity to have a little fun. I think of them as targets of opportunity.
We had one some years ago when we were in the midst of creating a series of mailers for a search-technology client.
Over the last decade, we’ve covered Super Bowl topics, it’s that time of year again!
We’ve probed the NFL’s overzealous activities and asked hard fair use questions.
And, with Big Game LII in our backyard, we had a front row ambush marketing seat.
With digital marketing, that front row seat can be anywhere your
What is a Super Bowl ad? Typically a Super Bowl ad refers to the ad of a brand that has paid lots of money to air its ad on network television during the Super Bowl, a/k/a The Big Game.
Apparently there are some NFL guidelines CBS had to follow as it began to receive
Now that Super Bowl XLIX is in the rear view mirror, and the New England Patriots have been duly congratulated for winning anything but a Mediocre Bowl, for those of us with no pigskin in the big game this year, it’s time to think about the possible magic of Super Bowl L.
Wait what?
It’s that time of year again. Time to tiptoe around and avoid use of or make any reference to the Super Bowl. Whoops. Anyway, we’ve discussed this phenomenon before:
Advertisers — fearful of NFL legal
With all the hype and chirping leading up to The Big Game, as one of the many who didn’t have a “horse” in the race, as someone just looking to enjoy an exciting and competitive game, I’ll borrow Richard Sherman’s infamous line (that he now apparently regrets, but I couldn’t help being reminded
Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” — February 3rd (that date sounds familiar):
Here’s a question for those responsible for clearing the ad shown above: Why bother with attempting to invite imagination (especially when the
So, we have the Super Bowl on the brain, we’re not the only ones:
So, tomorrow is the big day, the big game, or whatever else other intimidated advertisers might call it. I just want to find the best deal on a flat screen television today!
But, more to Mike Masnick’s point on Techdirt about the NFL’s reputation as a “trademark bully,” and his challenge to
—David Mitchel, Chief Marketing Officer at Norton Mitchel Marketing
It has been about a week since Super Bowl Sunday. Super Bowl ads are always a big story. This year was no exception. FOX charged brands nearly $3 million per 30 seconds of ad space. Without further ado, here are the 5 most relevant questions about Super Bowl advertising this year.
1. Can buzz from a Super Bowl ad build sales?
Volkswagen would like to believe so, after building a lot of buzz from the ad entitled “The Force”. In the ad, a young boy dressed as Darth Vader tries to use the force to create magical outcomes. He fails to do so, but goes outside to greet his dad who drives up in the all new 2012 Volkswagen Passat. The boy stands in front of the car and it starts, from the remote control that the father uses inside the house. The boy is impressed with his power, and the father is impressed with the car’s remote start feature.
The ad got a lot of people to talk and was generally well liked. However, the kid and the Darth Vader costume were the stars of the commercial, not the Volkswagen Passat. This ad reminds of the Terry Tate Office Linebacker ad from Reebok in the early 2000s. It built a lot of buzz but didn’t generate incremental sales. The failure of the Terry Tate ad campaign did cause an MBA level professor to write a marketing case study though.
The new Passat isn’t scheduled to hit the market until later this year, and the buzz from the commercial will have simmered by then. Of course, it probably won’t matter much because like the Terry Tate ads, the commercials didn’t connect meaningfully to the product advertised, nor did the commercial advertise a particularly unique feature.Continue Reading 5 Important Questions about Super Bowl Ads