The last time I was at the airport I snapped this photo showing how Subway finally appears to have dropped its use of the TM symbol in association with the word FOOTLONG:


As you will recall, Subway had attempted to federally-register the word FOOTLONG as a trademark for hotdog sandwiches, but Sheetz’ trademark challenge on genericness grounds was successful and not appealed by Subway. Subway also failed in its attempt to own FOOTLONG as a service mark for restaurant services.

Here is a handy set of links to our previous coverage of this story:

Trademark Bully Baloney?5FootlongLogo

Subway’s “Footlong” Trademark Infringement Claim a Real Stretch

Sheetz Flushing Subway’s Footlong TM Hope?

Millions of False TM Notices to Remove?

What Subway has managed to federally-register is its $5 Footlongs Logo, shown to the right — it appears, however, given inevitable inflation (Simple $6 Menu), this will be a short-timer:

Have a wonderful Memorial Day weekend, and have a few footlongs, while you’re at it!