The Gong Show was a quirky and absurdly amusing talent show from the 70s.
It was created, produced, and hosted for a number of years by Chuck Barris.
The gong was beaten by one or more judges when they’d had enough of an act.
— Mark Prus, Principal Nameflash
About two and a half years ago, Brandless was launched. The company sold “unbranded” household, personal care, baby, and pet products on the cheap and was viewed as a breakthrough in the “anti-branding” movement.
Today, Brandless is dead.
One of my friends, when playing blackjack and asked to “cut the deck” after it has been shuffled, consistently admonishes without hesitation: “Thin to win.”
Given the trademark story for today, you may end up believing the opposite.
A 6-year trademark fight between Frito-Lay and Real Foods ended this month.
Frito-Lay opposed Real Foods’…
The rest is history. Seth revealed himself a fan of the blog on our 4th birthday, what a surprise. He generously has engaged with us since then, weighing in on topics ranging from branding to trademark bullying to Velcro’s fear of trademark genericide, with so much more in between.
Recently, Seth generously agreed to answer the 12 questions below. What should we ask next?
We’ve been down this road before, some themes intersect, and trademark value is filtered out:
They are newly minted brands…
The unique combination doesn’t appear destined to fall flat, as in the early days since launch, it seems to be…
In other words, it doesn’t and it can’t hold trademark significance for calorie-free, no-calorie, or zero-calorie food products and beverages,…
This is a good example of a word appearing on a product that does not function as a trademark,…