I’ll have to admit, I like the telescoped Minnocchio word, and the consistent graphic display from past years, but my head is feeling pretty wooden at the moment, so I need your help, because I’m totally stumped by these questions about the point of the billboard advertisement:
- Is Rapala promoting a new lure made of wood named Minnocchio?
- Does this new lure come equipped within a fresh bed of wood shavings?
- Could Rapala be promoting that its lures are hand-crafted by Geppetto?
- Are they really hand-crafted? I’m thinking not, so let’s try another angle.
- Pinocchio is known for telling tall tales, so do the preceding questions qualify?
- If the point of the billboard is about lies, isn’t Rapala the only one speaking here?
- Should we be concerned about Rapala’s comfort with the truth about its product claims?
- Does Rapala believe that anglers from Minnesota are prone to telling tall tales?
- Do the minnows caught using Rapala lures grow when discussed around the campfire?
- Is there really no point intended by the billboard, except to provide useful blog-fodder?
Perhaps my density today is heavier than a hunk of snakewood, so please feel free to enlighten me, I really don’t get it. Dear readers, please feel free to grow the list of questions in the comment section.