Over the past dozen years, we’ve been admiring Rapala’s annual creative billboard campaign that continues to maintain the same eye-catching look and feel.
Love the white canvas, the red stylized Rapala brand name, the Original Floating lure, and a creative and often humorous attention-getting term or phrase in black ink, sandwiched in between (and hooked
Obi-Wan Kenobi, Chuck Norris, and a Walleye Sandwich have what in common?
Well, each of the three are called to mind in Rapala’s 2020 billboard ad campaign.
If you’ve been with us since the beginning, more than eleven years ago now, you’ll appreciate that we look forward to seeing Rapala’s creativity each
There is at least one more 2018 Rapala billboard out there, just netted this one over the weekend:
Rapala’s clever Minnowsotan billboard inspired me to cast a few lines about the law concerning trademark disclaimers, as they often reel in some great questions from branding professionals.
What would Mother’s Day be, at least in Minnesota, without the fishing opener near by?
What would another fishing opener be without Rapala’s distinctive slate of billboard ads?
Here is an engaging pair of billboard ads currently running, if you’ve seen others, let us know:
My personal favorite between them would be Wassup, dock?
Sorry for my delay in reporting Rapala’s annual billboard campaign, which began about a month ago, right around the fishing opener, more on my delay later.
As you can see, it reads more like a tongue-in-cheek public service announcement than past billboards, playing on the serious problem of texting while driving.
Anglers probably
It took me a little while to find the message and humor in this one. I’m generally not the first to get the joke, probably dead last on this one though, since the fishing opener was last month.
As you know, we have enjoyed commenting on Rapala’s billboard ads each year, but when I
In typical DuetsBlog tradition, here is Rapala’s 2015 billboard for the fishing opener, albeit a few weeks late:
I’ll have to admit, I like the telescoped Minnocchio word, and the consistent graphic display from past years, but my head is feeling pretty wooden at the moment, so I need your help, because
It’s that time of year again, the Minnesota fishing opener is upon us this weekend, so Rapala is sporting its new billboard in the Twin Cities metro area, as shown below:
“Winner, winner, walleye dinner,” is an obvious play on the far more frequently uttered “winner, winner, chicken dinner” positive outcome phrase, that apparently derives
It’s that time of year again. The fishing opener in Minnesota is upon us this coming Saturday, so Rapala is sporting its new billboard advertisement.
Judging from USPTO trademark filings, it looks like the cutesy “Bass Friends Forever” tagline is intended to adorn clothing items too.
You will recall that we have consistently
Well, it’s that time of year again. Happy Mother’s Day to all the moms out there — even those who don’t fish.
Our very own Susan Perera is a brand new mom, so a very special celebration for you Susan!
We have been following Rapala billboard ads for the last several years, right around the