It took me a little while to find the message and humor in this one. I’m generally not the first to get the joke, probably dead last on this one though, since the fishing opener was last month.
As you know, we have enjoyed commenting on Rapala’s billboard ads each year, but when I first saw this one, I figured it must relate to some inside joke about a certain film I never saw.
How much do you like this Rapala Billboard ad?
I’ll ask a larger question too, how do marketing types go about predicting ad effectiveness when the embedded and intended humor is not immediately accessible to all potential consumers?