Obi-Wan Kenobi, Chuck Norris, and a Walleye Sandwich have what in common?
Well, each of the three are called to mind in Rapala’s 2020 billboard ad campaign.
If you’ve been with us since the beginning, more than eleven years ago now, you’ll appreciate that we look forward to seeing Rapala’s creativity each
As I mentioned last week, Apple’s present iPhone Xs billboard advertising campaign is ubiquitous at the moment, especially this image, totally flooding the Minneapolis skyway system, and beyond:
Putting aside whether the unique lighting and reflective nature of the indoor billboards do justice to the art of the iPhone Xs ad, I’m also
Welcome to another edition of trademark stories that are inspired by billboard advertisements:
This one was captured for obvious reasons, if you’re familiar with our interest in brandverbing:
When can a brand owner lawfully use a competitor’s trademark on the brand owner’s product?
Over the years, we’ve lifted away a lot of dust on the hairy subjects of classic trademark fair use, nominative fair use, and comparative advertising, especially in the context of billboard ads.
It isn’t every day
North Memorial is pressing up its commitment to using the Google mark on outdoor billboards:
I have the same questions from last month for its digital campaign in the Minneapolis skyway.
And one more: Will this increased visibility result in an emergency, calling for a Juris Doctor?
Aren’t digital advertising billboards amazing? My iPhone captured this rolling series of images just yesterday, for a health care organization using the Google trademark in the Minneapolis skyway:
My questions, permission, co-branding, no permission, but classic or nominative fair use?
Is Google flattered? Free advertising? Do they care? Should they care?
The above advertising billboard is plastered all over the Twin Cities at the moment, and it got me thinking, so here I am, once again, writing about Coke Zero, remember this can?
Coke obtained a favorable decision from the TTAB early last year, ruling that ZERO is not generic for
By now, you’re familiar with my enjoyment in capturing and sharing new billboard signage that hits the streets of the Twin Cities. Question, what tagline might have inspired this one?
Was the Minnesota Renaissance Festival inspired by Nike’s famous “Just Do It” tagline?
Almost four years ago now, we noted — in this gem from
It took me a little while to find the message and humor in this one. I’m generally not the first to get the joke, probably dead last on this one though, since the fishing opener was last month.
As you know, we have enjoyed commenting on Rapala’s billboard ads each year, but when I
Love the new bold look of the Mello Yello can, and it’s hard to miss the prominent abbreviation to MY, along with the trademark assertion: This is My World.
Actually, as we have written before, there are more than a few operating within the world of MY, and that’s not limited to our writing about