Well, each of the three are called to mind in Rapala’s 2020 billboard ad campaign.
And, by the way, what is your all-time favorite from the annual Rapala line up that we’ve been covering for a dozen seasons now (minus 2019, given my move)?
Rapala Taunts a Monster? (2011)
Eat More Walleye? (2014)
My vote for lost creative opportunity of the decade, circa 2014: Eat More Walleye.