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Rapala’s 2018 Fishing Opener Billboard Ads

Posted in Advertising, Articles, Branding, Marketing, Trademarks

What would Mother’s Day be, at least in Minnesota, without the fishing opener near by?

What would another fishing opener be without Rapala’s distinctive slate of billboard ads?

Here is an engaging pair of billboard ads currently running, if you’ve seen others, let us know:

My personal favorite between them would be Wassup, dock? — love the double meaning and nod to the Warner Brothers and Bugs Bunny trademark saying to Elmer Fudd, What’s Up Doc?

What’s the other meaning to Wassup, dock? One of my sons tells me that bass like to hang around under docks, so the friendly little crank bait is just getting acquainted with his/her surroundings.

Which one do you like better, lighting aside? And, by the way, what is your all-time favorite from the annual Rapala line up that we’ve been covering for a whole ten seasons now?

Rapala’s “More Hits Than Google” Billboard Update (Photo Included) (2009)

Good Bye Google, Hello Whudjagiddumon? (2010)

Rapala Taunts a Monster? (2011)

Rapala: Happy Fishing on Mother’s Day (2012)

Rapala Billboard Ads Continue to Engage (2013)

Eat More Walleye? (2014)

Top Ten Questions About Rapala Minnocchio (2015)

I Get It, Rapala Will Fill Up Your Fish Cooler! (2016)

Rapala’s Public Service Announcement? (2017)

What would this time of year be without us sharing and discussing the Rapala billboard ads?