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Tag Archives: Humor

Trader Joe’s Takes on Trademark “Schmo”

Posted in Articles, Branding, Dilution, Fair Use, Famous Marks, First Amendment, Food, Infringement, Law Suits, Mixed Bag of Nuts, Sound, Squirrelly Thoughts, Trademarks, TTAB, USPTO

In recent USPTO news, Trader Joe’s, the supermarket chain known for its eclectic and unique foodstuffs, recently filed an opposition to registration of the mark “Trader Schmo,” which is described as designating a wide variety of Kosher foods. Understandably, Trader Joe’s took issue with the mark, and particularly its use in the food category. The… Continue Reading

I’ve Got a “Beef” with Beef.

Posted in Advertising, Branding, Food

Every now and then, I come across branding campaigns which make me ask "What were they thinking?"  Although the question may sound condescending, I often ask it in a literal sense, trying to figure out why advertisers made certain decisions.   One particular advertising campaign that I can’t figure out is the "Land of Beef."… Continue Reading

Tasty Humor?

Posted in Advertising, Food, Marketing, Product Packaging

–Dan Kelly, Attorney My wife and I recently received a gift of chocolate, called the Marital Bliss Bar, from Bloomsberry & Co.  The packaging is quite humorous: Bloomsberry’s other chocolates are also in generally humorous packages, with some bordering on edgy, even racy — all can be viewed at its website. Humor in marketing and product… Continue Reading