-Wes Anderson, Attorney
When it comes to a big company’s trademark filings, the publicly available and freely searchable Trademark Office database can provide great fodder for the media. But don’t believe everything you read: an intent-to-use trademark application is far from gospel.
Chipotle Mexican Grill, Inc. stoked the flames of speculation with an application for
-Laurel Sutton Senior Strategist & Linguist at Catchword Brand Name Development
If I was in charge of naming scientific research vessels, they’d all get names like Boaty McBoatface. This, in case you hadn’t heard, is the leading candidate in a crowdsourced effort to name the U.K. Natural Environment Research Council’s new polar research ship.
Life is full of ups and downs. The world of trademarks often tends to mirror life. Yet, for the time being, the USPTO currently recognizes only one brand and mark as living solely on ups:
As it turns out, those three letters form a pretty powerful brand and trademark. Although there may have been
It’s that wonderful time of year again, March Madness! When families, friends, and coworkers all get together to casually gamble and all throw $10 into a pool. When 12’s beat 5’s and mess up your bracket. When you lose one game and are sent packing. The few weeks when “Cinderella” is uttered most throughout the
-Wes Anderson, Attorney
Owners of scandalous, immoral, or disparaging marks are on notice: now is the time to place your $275 bet with the USPTO. And soon, the Trademark Office database may be “NSFW.”
Last Thursday, the USPTO issued Examination Guide 01-16 to address the impact of recent federal court decisions on Section 2(a) of
–Dave Holt, Solicitor & Alex Watt, Partner, Browne Jacobson LLP
In the European Union, Coca-Cola has recently followed in the stumbling footsteps of fellow global super-brand Nestlé, falling at the final hurdle in its attempt to register the three-dimensional shape of its iconic ‘Coke bottle’ in classes 6, 21 and 32. You can read the
We had some great questions from the audience during the Mastering U.S. Trademark Registration Practice seminar in Minneapolis a few weeks ago. During the session on genericness, someone asked about MyPillow, expressing amazement that it could be federally-registered.
Having now seen the MyPillow television advertisement probably a dozen times since then, I’ve finally gotten
– Jason Sprenger – President, Game Changer Communications
Throughout my career, I’ve noticed that there’s a prevailing theory among the masses in my industry, and I’m sure it’s probably true of other professional service industries (law included) as well. People seem to think that working with B2C companies is way more fun and interesting than
– Mark Prus, Principal, NameFlash
Sometimes a company will choose a “Blink” name for its product or service. Blink names are simple, straightforward and usually descriptive of what the product is or does. For example, you don’t have to think a lot about the name Zyliss gave their food chopper: Easy Chop, which pretty much
-Wes Anderson, Attorney
In the media, misstatements and misunderstandings of trademark law are legion. Even the New York Times counts itself among the latest offenders.
The Old Grey Lady’s recent article about presidential candidate and real estate mogul Donald Trump closed with the following:
Records show just one Goldman employee, a financial adviser in the