I’ve been wearing one of these little guys on my wrist for almost a year now. Love it. The personal awareness it raises for me in the areas of sleep, diet, and activity, has been profound.
Can’t tell you how many times folks have asked, “Is that one of those fit bits?” “Nope,” I sometimes
No, this one isn’t about uniforms. The Supreme Court has refused to hear POM Wonderful’s appeal of FTC findings that claims in POM’s advertising were misleading. POM’s ads claimed that its juice could help prevent heart disease, prostate cancer, and erectile dysfunction.
Unsurprisingly, the FTC thought that POM should have some proof of those claims
– Mark Prus, Principal, NameFlash
Creating fictitious names for products is standard practice in many industries. Creating a brand that evokes a certain image or feeling is so commonplace that most of us don’t think twice about it.
Consider Genova Tonno. In the Italian language, Genova is the city of Genoa, and Tonno is tuna.
Love the new bold look of the Mello Yello can, and it’s hard to miss the prominent abbreviation to MY, along with the trademark assertion: This is My World.
Actually, as we have written before, there are more than a few operating within the world of MY, and that’s not limited to our writing about
-Randall Hull, The Br@nd Ranch®
There is an old branding adage: A logo is no more a brand than a steering wheel is a car. Yes, both are important components, but they are not the thing itself.
So, when I heard Uber, the ride-hailing service, was “rebranding” earlier this year I thought they would
Former NFL player Shawne Merriman’s company sued the Vermont Teddy Bear Company over the trademark “Lights Out” last week.
Mr. Merriman’s use of the mark goes back to high school where he earned the nickname after knocking 4 players unconscious during the first half of a football 
game. Query whether such a nickname would arise
The short answer is, when it’s not false or misleading about the product inside the package.
This past weekend, my daughter and I found ourselves in Costco, picking up some provisions, and this bag of non-provision somehow happened to land in our shopping cart:
Almost protesting, based on a prior experience with Hershy’s Brookside dark
The Trademark Trial and Appeal Board (TTAB) granted a Petition to Cancel based on an abandonment claim involving a parent-subsidiary relationship. Floorco Enterprises applied for and received a registration for the mark NOBLE HOUSE for “furniture.” Noble House Home Furnishings later applied for the NOBLE HOUSE HOME FURNISHINGS mark for “on-line retail store services featuring
– Jason Sprenger – President, Game Changer Communications
There’s a simple truism in sales: in order to get what you want, you must first ask for it. Think about it – most of us can’t read minds, and often times others just aren’t thinking the same way or about the same things you are. No
–Debbie Laskey, MBA
Recently, a news report was released announcing the launch of Mattel’s newest addition to the Barbie line : “Interim CEO Barbie.” From a marketing perspective, why would a company launch a professional businesswoman doll and add the word “Interim?”
Ruth Handler, creator of Barbie, said in an interview with The New