Suspended high above Chelsea Market in New York City are these eye-catching ads for OWYN:
That’s a new brand for me, I’m unsure how to pronounce it (Own, Owen or Oh Win), but OWYN apparently stands for Only What You Need — for dietary supplement protein products that “use nutritious, plant-based ingredients and leave
–James Mahoney, Razor’s Edge Communications
Recently, I came across a snappy-looking website with unconventional design for a small consulting company. It’s cleverly done, easy to navigate, and appears to have good information.
I say “appears to have” because there’s one slight problem: it’s challenging to read it. The design motif has small white type on
–James Mahoney, Razor’s Edge Communications
Awhile ago, I wrote about how casting decisions almost always make someone cranky. Lately I’ve been seeing lots of commercials that speak to the flip side of the crankiness factor.
Creative teams are always on the lookout for ways to connect with the zeitgeist. Most of the time, if
-Mark Prus, Principal, NameFlash Name Development
A lot of entrepreneurs launch businesses behind a name they developed on their own. I get the fact that the name of the startup is intensely personal for the founders. Also money is tight in a startup and spending money to develop a name and do trademark research on
Ron, you’re so vain, you probably think this post is about you, don’t you, don’t you — actually, it is, or, let’s say, more about your recent in-actions — still, I hope you enjoy this cute little melody.
By the way, before fully discussing how you walk into a party or onto a yacht,
The parent company of fashion giant Coach found out that there is a lot to a brand name.
Coach’s strategic plan was to expand into a specialty retailer that would branch out beyond the COACH® brand. To accomplish this strategy, Coach acquired both snazzy shoe company Stuart Weitzman and trendy Kate Spade & Co.
In
-Mark Prus, Principal, NameFlash Name Development
Janelle Shane is a research scientist who likes to play around with neural networks. Recently she’s been having fun investigating whether neural networks can replace traditional means of creative development. As a professional name developer, I’m watching her work closely because I’ve been told that my chosen career is
–James Mahoney, Razor’s Edge Communications
Recent travel on Aer Lingus and a perusal of The Boston Sunday Globe brought two very good ads to my attention.
The first, which ran in the Aer Lingus on-board magazine, is a terrific marriage of great concept and excellent execution plus situational relevance: you’re on a plane on your
— Jessica Gutierrez Alm, Attorney
New ideas, creations, and business ventures are often the product of collaboration. If lawyers had their way, a written agreement would precede every creative collaboration. Of course, this is not the case. Collaborators often do not seek advice of counsel, or see the need for an agreement, until after
-Mark Prus, Principal, NameFlash Name Development
Mark Cuban held a variety of jobs in his youth including selling garbage bags door-to-door and being a bartender, a disco dancing instructor, and a party promoter. But one thing that frustrated him was bank overdraft fees. Now he’s helping to fund an app that claims it can help