There is at least one more 2018 Rapala billboard out there, just netted this one over the weekend:
Rapala’s clever Minnowsotan billboard inspired me to cast a few lines about the law concerning trademark disclaimers, as they often reel in some great questions from branding professionals.


That color scheme and the large, prominent non-verbal chili pepper left me wondering whether there is some sort of corporate connection with the 


It’s been a little while since the 






