Earlier this week, Joseph N. DiStefano of Philly.com reported that the University of Pennsylvania filed suit in federal district court to protect its well-known federally-registered rights in the WHARTON name and mark. (Hat tip to guest blogger Dave Taylor of Taylor Brand Group).
For those who have not been paying attention to business for
– Mark Prus, Principal, NameFlash
There was an article this summer in the Wall Street Journal called, “Why Startups Are Sporting Increasingly Quirky Names.” The author indicated that this trend was being driven by a “lack of short, recognizable URLs” which “prompts use of misspellings and word mash-ups” in the names of new startups.
One
Ernst & Young, here is to hoping you can take a little joke about your new truncated name, EY:
We’ve written a lot about the potential hazards of brand truncation here, and when one of our talented guest bloggers brings this unfortunate story to our attention, we simply couldn’t resist spilling a little digital
You have to be one big fan of a company or product to establish a World {What-You-Cannot-Live-Without} Day. Well, a sticky situation with the well-known hazelnut spread Nutella may have you rethinking your public affection.
Back in 2007, Sarah Rosso (Nutella Fan) established World Nutella Day to celebrate her affection for Nutella. Within the past
We recently focused our attention on a very unique-looking, dare I say distinctive, retail store exterior design; for a quick reminder, see here.
The recent craze for self-serve frozen yogurt shops — where you pay by the ounce (or perhaps, by the pound), has us focused today on a pretty darn unique interior retail
–Dan Kelly, Attorney
A couple of weeks ago, Forrester Research issued a report called “The Purchase Path of Online Buyers in 2012.” The report has a great deal of interesting information, two pieces of which underscore points I have hammered here for a while. First, the report notes that “[d]irect traffic is critical to sales:”
– Mark Prus, Principal, NameFlash
I was researching some potential domain names for a client recently when I came across several listings of “Worst Domain Names.” I had some fun visiting a few of these sites, and I noticed a difference in how the domain owners leveraged their “unfortunate” domain names. There seem to be
Trademark enforcement against infringing domains on the Internet is frequently likened to playing Whac-A-Mole. Just as soon as you eliminate one, up pops another, and another, etc.
Dan’s post from last week on the most recent land rush on the Internet — with the creation of almost infinite Internet real estate — may be a
–Dan Kelly, Attorney
In case you did not yet hear the news, ICANN at long last revealed this week the new applied-for strings in the new gTLD program. If you are unfamiliar with what this is, ICANN will be expanding the number of available so-called “generic” top-level domains (gTLDs) for use in Internet domain
–Dan Kelly, Attorney
There has been at least one interesting trademark-related story in the wake of the Rush Limbaugh flap. Health insurance company Humana Inc. and its subsidiary Concentra Health Services, Inc. sued Preval Group, LLC for an injunction against Preval’s use of CONCENTRA in connection with a “memory pill.”
Humana raised the issue of