Food

Food Fight in NYC!

By Tiffany Blofield on March 21, 2019

Posted in AlphaWatch, Branding, Civil Procedure, Contracts, Famous Marks, Food, Idea Protection, Infringement, Law Suits, Trademarks

Famous celebrity chef Chloe Coscarelli (“Chloe”) and Tom Colicchio (“Colicchio”) started a new pop-up restaurant called “Supernatural” that is in the midst of a “food fight” or lawsuit with owners of the By Chloe restaurant Chloe originally founded but no longer has an ownership interest in. After receiving cease and desist letter from BCH Hospitality…

It’s That Super Bowl Time of Year Again

By Steve Baird® on January 31, 2019

Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks

Over the last decade, we’ve covered Super Bowl topics, it’s that time of year again!

We’ve probed the NFL’s overzealous activities and asked hard fair use questions.

And, with Big Game LII in our backyard, we had a front row ambush marketing seat.

With digital marketing, that front row seat can be anywhere your…

Crip-a-Cola: From Gang to Brand?

By Draeke Weseman on January 30, 2019

Posted in Advertising, Branding, Copyrights, Dilution, False Advertising, Famous Marks, Food, Idea Protection, Infringement, Marketing, Mixed Bag of Nuts, Product Packaging, Squirrelly Thoughts, Taste, Trademarks

Can a gang become a brand? This is a question asked in the new Netflix show, Trigger Warning, produced by and starring Michael Render, AKA Killer Mike, one half of the Grammy-nominated rap group Run the Jewels.

Killer Mike of Run the Jewels performing at Pitchfork Chicago on…

Welcome to Brand Verbing, Las Vegas

By Steve Baird® on January 23, 2019

Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks, USPTO

Las Vegas has a welcoming brand, probably best known by the nearly decade old famous and iconic slogan: What Happens in Vegas Stays in Vegas.

LVCVA owns it for gaming machines, slot machine services, and “promoting the Las Vegas, Nevada area as a destination for leisure and business travelers.”

If you’re not…

For Trademark Infringement, You Can’t Compare Apples to Cannabis

By Tim Sitzmann on January 18, 2019

Posted in Food, Infringement, Law Suits

They say one Bad Apple can spoil the bunch. But what can a Happy Apple do? It depends on which one you buy, but you’ll want to make sure you’ve got the right Happy Apple.

One Happy Apples brand involves fresh apples, apple cider, and caramel apples. The other Happy Apple is a cannabis infused…

McDonald’s Big, Super, Good-for-nothing European Trademark Mess

By Kyle Kroll on January 17, 2019

Posted in Articles, Branding, Famous Marks, Food, Infringement, Law Suits, Sight, Squirrelly Thoughts, Trademark Bullying, Trademarks

From time to time, I post squirrelly thoughts. Today, I wonder: Should a large company with famous, distinct trademarks sometimes hold back from aggressively enforcing those trademarks, even when doing so might at first appear to be a useful competitive strategy? I’m sure many executives at McDonald’s–the worldwide fast-food chain that it is so ubiquitous …

Food Companies Are Wrapping Their Brands for the Holidays

By Tim Sitzmann on December 19, 2018

Posted in Branding, Food, Marketing, Non-Traditional Trademarks

With the holiday season half way over, and Christmas less than a week away, you’re running out of time to bring some holiday cheer to those around you. Luckily, Chipotle, Taco Bell, and Jimmy Dean have your back and they’re ready to help you surprise and delight your food-obsessed friends and family this…

Are You Ready for The Battle at First Avenue?

By Steve Baird® on November 28, 2018

Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks

The anticipation is building for this inaugural battle of the bands to raise money for a great cause:

“The Twin Cities advertising and communications industry lacks diversity. It’s a serious challenge. And it’s a problem that won’t be solved overnight. But there’s no reason we can’t have a little fun as we work to

…

On a Roll with Tasty Marketing

By Duets Guest Blogger on November 27, 2018

Posted in Food, Guest Bloggers, International, Mixed Bag of Nuts

–James Mahoney, Razor’s Edge Communications

It was festival time in Italy when I passed this food truck at an Abruzzo village’s celebration. I understand a little Italian (and speak even less), so what initially caught my eye was the crowd and the fun-loving couple serving up the goodies.

I knew that “Amici delle” on the…

Kevin O’Leary Not Nuts About Mr Wonderful

By Steve Baird® on November 3, 2018

Posted in Articles, Branding, Food, Loss of Rights, Marketing, Mixed Bag of Nuts, Television, Trademarks, USPTO

We’ve been stalking Kevin O’Leary’s nutty Mr. Wonderful trademark application, for a while now.

In April, we thought the USPTO would refuse registration of Mr. Wonderful for nuts, based on this:

In June, we were shocked to see the USPTO missed issuing the obvious refusal, and in August, we noted and reported…

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