—Alan Bergstrom, Brand Insights

As an occasional contributor to the DuetsBlog, I have pointed out irregularities as well as similarities among brand names and identities.

I recently ran across an interesting case of international “double identity” that has even me scratching my head as to the probability of pure coincidence. For me, it certainly raises

 —Alan Bergstrom, Beyond Philosophy


IHOP (International House of Pancakes) recently filed a lawsuit to prevent another group, International House of Prayer, from using its trademarked acronym. According to the trademark infringement filing, IHOP has repeatedly asked the religious group to drop the use of the acronym IHOP, which is a registered trademark for its