—Alan Bergstrom, Brand Insights
As an occasional contributor to the DuetsBlog, I have pointed out irregularities as well as similarities among brand names and identities.
I recently ran across an interesting case of international “double identity” that has even me scratching my head as to the probability of pure coincidence. For me, it certainly raises
—Alan Bergstrom, Beyond Philosophy
IHOP (International House of Pancakes) recently filed a lawsuit to prevent another group, International House of Prayer, from using its trademarked acronym. According to the trademark infringement filing, IHOP has repeatedly asked the religious group to drop the use of the acronym IHOP, which is a registered trademark for its
I must admit, I was quite intrigued by Dan Kelly’s Duets blog entry “I See Blue Ovals” (August 28, 2009). It got me thinking about some of the trends occurring in logo design today. My 20+ years in the world of branding has witnessed a few notable changes. Perhaps the most significant is the application of