By Debbie Laskey, MBA
In the United States, July is the month when we celebrate Independence, specifically on the Fourth of July. While many retail stores promote “Independence Day” sales that last more than just one day, we can all recall automobile sales advertised on TV and radio called “Independence Day Sales” but start
– Nancy Friedman, Wordworking
In mid-June JetBlue, which since its first flights in 2000 had been a single-class “value” airline, introduced its version of first-class service. To signal this departure—forgive the pun—it didn’t give the service a category name such as JetBlue Business. Nor did it follow its own naming conventions and build on the
Since 2000, Capital One Financial — the nation’s largest direct bank — has been promoting its credit card services by asking What’s in Your Wallet? Three years later it began promoting banking and other financial services using the same iconic tagline, slogan, and question. By 2011, it had achieved so much traction that What’s in
–Dan Kelly, Attorney
Every once in a while, a really solid advertising campaign comes along that stands out among its peers. There is obviously no accounting for taste, but one characteristic that attracts me is timelessness — timelessness as opposed to trendiness, whether that be embodied in a gag, a joke, a celebrity endorsement, or