DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Blogging

This Friday: You Can Say Buh Bye to Dr. No!

Posted in Advertising, Articles, Branding, Marketing, Social Media, Trademarks

This Friday, yours truly will be presenting “Making Your Business Blogging Visible” at SME (Sales and Marketing Executives of Minnesota), and you can learn about all of the details here. Given the title, as you might have guessed, I’ll be sharing some perspectives on how DuetsBlog came to be, where we’ve been, how we’ve been doing what we… Continue Reading

Content Infringement in the Age of Social Media

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Social Media

– Debbie Laskey, MBA These days, as newspapers and magazines are on the wane, it seems as if anyone who can write has become an online journalist to promote his or her area of expertise. In social media lingo, the title is now known as a “blogger.” According to Wikipedia, “A blogger is a person… Continue Reading

Do You Believe in Ghost(Writing)?

Posted in Marketing

The next time you talk to a blogger, ask if they write their own content. You might be surprised at their reply. Being a marketer, I, of course, tend to brag talk about DuetsBlog, and it’s funny how many people are impressed, almost shocked, that every author on DuetsBlog writes their own content. And by… Continue Reading

A Refresher on Headlines and Attitude, Important for Grabbing and Keeping Attention from Your Audience

Posted in Marketing

Having few characters to convey an idea or thought isn’t just for Twitter. I was reminded of this last week during the Legal Marketing Association’s annual conference. Feeling energized after talking shop with colleagues for three days, I struggled with what to include in my upcoming blog post. My fellow marketers have already posted many… Continue Reading

Retailer Ann Taylor Dodges FTC’s First Endorsement Enforcement Bullet

Posted in Guest Bloggers

—Paul W. Mussell, Senior Counsel in Intellectual Property Group, Wells Fargo The FTC recently completed its first investigation under the “Guides Concerning the Use of Endorsements and Testimonials in Advertising” See guidelines here. The guidelines, which officially went into effect on December 1, 2009, call for online publishers to disclose "material connections" they have with a… Continue Reading

Let’s Play “Truth or Consequences”: The New FTC Guides for Endorsements & Testimonials Bring Truth a Little Bit Closer

Posted in Guest Bloggers

We all would agree that “As Seen on TV” is one of the great brands of all time. The brilliant marketeers behind it recognized the extraordinary power of television – people believe as true what they see on TV. Why that is I’m sure has been the subject of enumerable studies; after all it defines who… Continue Reading

Mommy Bloggers Mean Business

Posted in Advertising, Branding, Marketing

— Karen Brennan, Attorney Mommy Bloggers are an ever-growing group of women, estimated to number well into the millions, connecting over the Internet and sharing stories, tips and information relating to all aspects of motherhood.  There is no doubt Mommy Bloggers are impacting the on-line advertising and marketing world.  BusinessWeek recently ran an article dedicated to… Continue Reading