As you well know, we’re passionate about bringing lawyers and marketers together, much earlier in the creative process, and in the process we’ve shined a spotlight on the infamous Dr. No.
If you have been here from the beginning or if you have been curious enough to check out our inaugural post on March 5, 2009, you know that we believed our audience to be two-part:
“If you are a lawyer and you find yourself getting in the way more than facilitating the process, you need a regular dose of Duets Blog. If you have no formal legal training and your intellectual property lawyer prefers roadblocks over intelligent collaboration, join our conversation on Duets Blog.”
“People who love brands that need intellectual property lawyers, whether they know it or not.”
We’ve also enjoyed getting to know you, and we’ve enjoyed your countless published comments, your perspectives and blog ideas, and all of our amazing off-line conversations and friendships.
“I write every word. I don’t understand outsourcing something this personal, a privilege this important.”
Here’s a question, is it really a blog post, if the person’s name next to the title is not the actual, the real author? Blogging is really personal, even if individuals are writing on a team or group blog.
As I mentioned in the promotional video for this Friday’s SME luncheon event, “I’m looking forward to meeting you, this is a dialogue you will not want to miss, see you soon!”
UPDATE: Use promo code BAIRD for the bargain SME rate of $39.