Congratulations to Stanford University’s Women’s Volleyball Team, winning the NCAA DI National Championship this past weekend in Minneapolis’ Target Center, defeating Nebraska in Set 5:
The competition was incredible, a real seesaw battle, Stanford winning Set 1 (28-26), Nebraska Set 2 (25-22), Stanford Set 3 (25-16), Nebraska Set 4 (25-15), setting up the Set 5
You’re well aware of the fact that we have a burning desire for great brands and trademarks.
Outside Whole Foods last evening, with snow falling, I found a beautiful display of firewood:
A smile came to my face as I read the SnuggleWood brand name for this kiln-dried firewood.
We’ve written a lot about the
– Debbie Laskey, MBA
Who owns the brand in your business? If your business is top heavy with numerous members in the C-Suite, this may be a difficult question to answer if you don’t have a Chief Marketing Officer. Your Chief Sales Officer may claim ownership, or your Chief Information Officer may claim ownership.
– Abby V. Reiner, Brand Director, Wounded Warrior Project
Fine (red) Lines
Nonprofits walk a fine line between wanting everyone to feel a part of the mission without allowing everyone to use its trademarks resulting in dilution or infringement of the brand. Sometimes the very well intentioned can do more harm than good. When a