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Tag Archives: Branding Strategy Insider

Are You Leading With Buddha’s Hand Too?

Posted in Advertising, Articles, Branding, Food, Genericide, Loss of Rights, Marketing, Trademarks

Size and prominence of wording on business signs, product labels and hangtags will often emphasize brand signals. Yet, sometimes decisions are made to scream generic names instead. Never having seen the above shown wacky fresh fruit until recently, my assumption was that Buddha’s Hand represented a clever brand name for a certain type of citron… Continue Reading

Who Decides What Your Brand’s Worth?

Posted in Articles, Branding, International, Marketing, Patents, Product Configurations, Trademarks

On this Cyber Monday, I’m left wondering, will we ever have a day when the metrics and automated tools available are so accurate and reliable that intangible assets like brands (and trademarks) regularly will be valued, bought, and sold online? At rock bottom, a brand’s value is at least what another — in an arm’s… Continue Reading

But, What About the Legal Implications of Color Selections in Brand Strategy?

Posted in Almost Advice, Branding, Dilution, Infringement, Law Suits, Marketing, Non-Traditional Trademarks, Sight, Trademarks

Yesterday Thomson Dawson of the Blake Project published an interesting blog post on the Branding Strategy Insider called “The Importance of Color in Branding Strategy.” It is an important read for both marketing types and trademark types, both for what it says, and what it doesn’t say. How color impacts and induces certain responses in the… Continue Reading

A New Generation of Storytelling: Getting a Grip on The New Pepsi Bottle Design

Posted in Branding, Food, Loss of Rights, Marketing, Non-Traditional Trademarks, Product Packaging, Trademarks

The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of Storytelling,” and just last week it wrote twice on the subject, about “Shared Values in Brand Storytelling” and “5 Pillars for Brand Storytelling Success.”… Continue Reading

Leadership as a Branding Cliché

Posted in Advertising, Articles, Branding, International, Marketing

Brad VanAuken of The Blake Project and Branding Strategy Insider Blog wrote an interesting post about Branding Clichés And Hollow Claims: “It seems that every good idea, every admirable quality, at some point gets overused and eventually becomes a cliché. Some qualities become so popular that every organization aspires to possess them or at least… Continue Reading

Effective Taglines, Can They Include the Brand Name?

Posted in Branding, Marketing, Trademarks

The Blake Project did a nice post yesterday on their Branding Strategy Insider blog, sharing insights about effective taglines that “communicate the brand’s ‘unique value proposition’ powerfully, succinctly, and memorably,” I’d encourage you to check it out, here. I couldn’t help but notice there was only one fast food restaurant tagline on their list of “effective”… Continue Reading